Retailers like Walmart are wild about this idea:
Retailers of all stripes are wild about RRP—Retail Ready Packaging. It’s where the corrugated tray turns into a 12-count display tray that can be placed quickly and efficiently on the store shelf by in-store personnel.
But a recurring problem with these corrugated RRP display trays is that once the first two or three primary packages have been removed, the remaining packs flop forward. Not good.
NICER Team came up with a way of spraying dots of hot-melt adhesive on the sides and, in some cases, on the bottoms of RRP trays that make it almost impossible for the primary packs to slide or fall forward.
Retailers like Walmart are wild about this idea. Expect to see it commercialized before too long..
